Friday 24 November 2017

Review and Giveaway: HiLife It's Only Natural Luxury Cat Food

This is a sponsored post and all opinions are our own.

HiLife Cat Food Review and Giveaway!

We were contacted by HiLife to offer an honest review and asked if we would like to host a giveaway. Why not? We haven't had a giveaway in ages!

HiLife Cat Food Review and Giveaway

I am a fussy eater and tend to only like chicken flavour food and I have my favourite and I'll stick to that. I don't like other flavours, although I have been known to try a bit of salmon in the past. But it's not my fave.

Here I am getting a whiff of tasty chicken whilst posing in my photo shoot with the free stuff I was sent to try by as you can see here.

"Wanna taste some, Athena?" Mum asked.
"Of course, I do. What a silly question!"

HiLife Cat Food Review and Giveaway

Before I let you read our review, let me tell you a bit about the company that makes HiLife It's Only Natural, and other pet food in the HiLife brand.

About HiLife

HiLife cat food is not only tasty and delicious but has been created using the best quality ingredients to help give your darling cats the best!

HiLife is owned by Town & Country Petfoods, a family-run business based in Melton Mowbray, Leicestershire in the UK. and established in 1974, by John Parkinson. The company originally supplied Hillards, Fine Fare and Gateway with own-label pet foods They then created the HiLife brand name for their largest customer, Boots the Chemist. However, in 1987 Boots decided to stop selling pet foods so John took the step of buying the HiLife brand name from Boots.

John and his son Tony set about building HiLife into a trusted national pet food brand and it was not long before his other son Peter and daughter Julie joined the business too, making Town & Country Petfoods a real pet-loving family business. Since then, retail sales value has grown to more than £30 million and the company now supplies assorted ranges to all major UK grocery stores, pet specialists trade, and other independent retailers. The range is also available online.

Sourcing Quality

The ingredients in this high-quality pet food are sourced from suppliers that must meet the family-run business' values of innovation and quality, putting them on the forefront of a number of key market developments over the years, including the first super premium cat food range and the launch of pouches.


HiLife has a policy of sustainability and accountability, and as members of the Earth Island Institute,  all tuna in their foods is dolphin-friendly.

HiLife It's Only Natural Review & Giveaway

For more than 10 years the company has supported Pets As Therapy, which is an amazing charity with over 5,000 volunteers whose registered PAT dogs provide animal-assisted therapy, bringing comfort, joy, and friendship to thousands of people every week. Pets As Therapy provides therapeutic visits to hospitals, hospices, nursing and care homes, special needs schools and a variety of other establishments. Both young and old people are given the opportunity to stroke, hold and talk to one of these dogs and cats benefitting their health greatly. PAT also provide individual animal-assisted therapy (AAT), working with stroke patients and people with dog phobias.

HiLife It's Only Natural Review & Giveaway

Right, on with Athena's review!

Athena was sent to try HiLife It's Only Natural Luxury Chicken Platter in Jelly 5 x 50g Suggested Retail Price is £3.50 (per box)

The It’s Only Natural range is a complementary food for adult cats made from all natural ingredients with absolutely no artificial colours, flavours or preservatives and is completely grain free. This is great and puts my mind at rest as I only like to give Athena the best!

After a bit of sniffing around Athena dived right in and licked the jelly a bit like she normally does. She seemed to enjoy it, though the texture is a lot different to her usual wet food so I think this was making her hesitant to start chewing. I also didn't notice an overpowering meaty smell like there normally is with other cat food brands. I don't know if this is a good thing or not from a cat's perspective.

HiLife It's Only Natural Review & Giveaway

Feeding Guide

HiLife It's Only Natural Luxury recipes should be fed as a treat 3-4 times per week. However, to ensure a balanced diet for your cat there is also a selection of complete cat food products from the HiLife range. Just remember you should always monitor total food intake if you are going to include special treats as you don't want your kitty putting on weight!


Chicken breast:
Chicken breast (60%)
Cassava Extract

Chicken breast with duck:
Chicken breast (52%)
Duck breast (8%)
Cassava Extract

Chicken breast with beef:
Chicken Breast (32%)
Beef (26%)
Cassava Extract

Additives: Technological additive: Cassia gum 2,350 mg/kg

Analytical Constituents:
Protein 13%, Fat Content 1.0%, Crude Fibres 0.1%, Inorganic Matter 1.0%, Moisture 85.0%

Athena was also sent HiLife Its Only Natural Luxury Chicken Trio in Sauce  3 x 70g Suggested Retail Price: £2.75 (per pack)

As always, Athena likes to lick the sauce first and then taste the meat. Again the meat quality is good. In fact, it does look like something a human would eat. I wasn't tempted though (because I'm vegan), but Athena liked it a lot.

HiLife It's Only Natural Review & Giveaway

This is also a complementary food for adult cats and should be fed as a treat 3-4 times per week alongside complete food (their daily dinner), You can find a wide range of HiLife Complete here. 

The trio pack contains three recipes: Chicken breast (which Athena loved); Chicken breast with lamb; and Chicken breast with beef.


Chicken breast:
Chicken breast (60%), Cassava extract.

Chicken breast with lamb:
Chicken breast (52%), Lamb (8%), Cassava Extract.

Chicken breast with beef:
Chicken breast (52%), Beef (8%), Cassava extract.


Analytical Constituents:
Protein 12.6%, Fat Content 0.6%, Crude Fibres 0.1%, Inorganic Matter 1.0%, Moisture 85.0%

HiLife It's Only Natural Review & Giveaway


Live in the UK and want to try HiLife It's Only Natural? Then enter now to win these goodies!

HiLife It's Only Natural Review & Giveaway

Enter To Win!

To enter the giveaway, please comment below that you would like to be entered. This giveaway is limited to UK residents only. Winners will be announced on Wednesday  29 November 2017. a Rafflecopter giveaway


Summer said...

This sounds like good food!

Basil and The B Team ~ BionicBasil ® said...

Athena, that was a pawesome review! Thank you for the opportunity to enter your fab giveaway.

Bestest purrs

Basil and co xox

Lone Star Cats said...

Sounds tasty!

Erin the Cat Princess said...

Now this is one that I haven't tried before and given how super cooper fussy and wont eat 99.99999% of cat foods and only then the jelly, I shall have a go. Thank you for such a wonderful review and bring to our attention this UK available product!
Toodle pip

Anonymous said...

Sounds like the girls would like it