Mum always calls me her "little tiger" and she loves all cats, big and small, so when we were approached by Whiskas.co.uk to help in their “Help Protect A Tiger”campaign how could we refuse?
Today is the first Tiger Tuesday of the campaign, in which each week Whiskas and the WWF shine a light on one of the endangered tiger subspecies to help raise awareness around the plight of tigers in the wild.
So today on this first Tiger Tuesday we are showing our support for the endangered Sumatran tiger.
The Sumatran tiger is the last surviving tiger subspecies in Indonesia and the smallest of the 6 tiger subspecies: the other two native tiger subspecies, the Bali and Javan, became extinct in the 1940s and 1970s respectively.
With less than 400 individuals holding on for survival in the few remaining patches of forests on the island of Sumatra, they are still under immediate threat from poaching and habitat loss.
From 1998-2002 at least 51 Sumatran tigers per year were killed, with 76% for the illegal wildlife trade and 15% due to human-tiger conflict. (Source: Shepherd and Magnus 2004 IUCN RedList)
At least 66 Sumatran tigers – one seventh of the surviving population – were killed in one year between 1998 and 1999. (Source: Nowell (2000) Far from a Cure: The Tiger Trade Revisited TRAFFIC)
The new Whiskas “Help Protect A Tiger” TV advert features two Sumatran tiger cubs, called Argo and Dhjala. They were born in February this year and were 2 and a half months old when the advert was filmed.
You can view the Whiskas “Help Protect A Tiger” TV advert here:
Argo and Dhjala currently live at Champrépus Zoo in France with their mother, Chandra, and you can read more about them on the zoo website:
Other ways you can help:
Purchase a special Help Protect A Tiger pack of Whiskas
New packs supporting WWF are now in stores across the UK! Each pack purchased will help to raise £500,000 for WWF's Tigers Alive initiative, which aims to double the number of tigers in the wild by 2022 - the next Chinese Year of the Tiger.
If you buy any of these packs for your cat, be sure to share a photo with the #ProtectATiger hashtag.
Become a Catservationist
Visit www.whiskas.co.uk/WWF/Catservation and upload your cat's photo to one of the 11 tiger territory maps. For every cat photo that is added, Whiskas will donate £1 to WWF's Tiger's Alive Initiative. Don't forget to share your picture once it's uploaded to help spread the word and encourage lots of other kitties to join the Catservation cause!
Text to Donate
You can donate £1 to WWF simply by texting TIGER to 70123. More information is here: http://bit.ly/TextWWF
Adopt A Wild Tiger
For a small monthly donation you can adopt Kamrita, one of 120 Bengal tigers left in Nepal.
So, come on my furry pals and your lovely humans, let's join together to help our big cousins!
Mum and I are in no way affiliated with the companies mentioned in this post.